Case Study — Avon
HOW WE HELPED AVON TURN
BROWSERS INTO LOYAL BUYERS
A deep dive into the strategy, solution and results behind one of our most impactful health & beauty campaigns.
The Challenge
A global direct sales health brand needed to move beyond single-session conversions and build a strategy that brought customers back repeatedly turning first time buyers into loyal, recurring customers.
The Solution
The solution was to map an 18-touchpoint customer pathway identifying key hooks to bring users back. Using product samples as the primary acquisition driver, we built a bespoke journey spanning social, web, word of mouth, and CRM. We A/B tested key elements and partnered with internal teams to activate the full post CRO journey.
About The Client
Client
Avon
Industry
Health & Beauty
Service
CRO & Retention Strategy
Market
Global Direct Sales
The Results
+66%
Email Sign-Ups
+10%
Return Rate / 2nd Sessions
+£236k
Additional Yearly Revenue
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