HOW WE GREW
CONSUMER CELLULAR
BY +45%
A holistic CRO strategy spanning 100+ test variations, homepage optimisation and checkout redesign — delivering sustained growth across mobile and desktop.
The Challenge
Consumer Cellular’s primary challenge was friction on their website. The homepage was causing a significant drop-off, preventing users from quickly reaching high-intent pages and adding items to their cart. The goal was to improve user experience by addressing key pain points in engagement, product discovery, and the path to conversion.
About The Client
The Results
The Solution
The solution was to execute a data-driven CRO strategy with over 100 test variations and a 40% win rate. We designed multivariate tests on homepage navigation shortcuts, deployed an Exit Intent Pop-up driving an 8.48% purchase increase, and redesigned plan pricing to display Per Line Pricing, emphasising affordability and transparency as key conversion drivers.
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