Case Study — JobTestPrep
JOBTESTPREP —
+18.4% CONVERSION RATE
How adding trust signals, test dates and a dedicated video turned a confusing product page into a conversion machine.
The Challenge
Visitors arrived with intent but left without buying. The product content was unclear, test scheduling was complex with no guidance on timelines or windows, and the page offered nothing to build trust at the moment it mattered most.
The Solution
The solution was to add a dedicated video to show exactly what the prep included, structured test date information so users could plan their timeline, and layered in trust signals, purchase counts and last updated dates to remove hesitation at the point of decision.
About The Client
Client
JobTestPrep
Industry
EdTech / Test Preparation
Service
CRO & Product Page Optimisation
Market
Global
The Results
+18.4%
Conversion Rate
-12%
Bounce Rate Drop
+15.4%
Time On Page
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