BEACHWAY —
+173% MORE LEADS
How a dedicated landing page aligned to paid media messaging outperformed homepage routing by nearly 3x — turning ad spend into qualified leads.
The Challenge
A healthcare treatment provider was routing paid media traffic directly to their homepage creating a messaging disconnect that was severely undermining conversion performance. Ad spend was not delivering qualified leads at the expected rate.
The Solution
The solution was to build a dedicated landing page tightly aligned to the paid media campaign messaging, replacing the generic homepage experience with targeted content, clear CTAs, and relevant social proof. Ongoing optimisation included value proposition personalisation, form enhancements, and continuous A/B testing to maintain and increase performance.
About The Client
The Results
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