Case Study — PepsiCo

PEPSICO TURNING
BROWSERS INTO BUYERS

How a full desktop and mobile redesign, rethinking CTA hierarchy, cross-sell flows and page interlinking unlocked the conversion potential of a globally recognised brand.

PepsiCo Work Sample

The Challenge

A globally recognised beverage brand’s product page lacked clear navigation, failed to guide users toward next steps, and delivered a poor mobile experience — leaving significant conversion potential completely untapped.

The Solution

Full desktop and mobile page redesign focused on creating a guided journey from discovery to conversion intent. Key changes included CTA hierarchy restructuring, new content blocks, related product cross-sell CTAs, improved page interlinking, and a new FAQ section — all working together to reduce friction and drive action.

About The Client

Client PepsiCo
Industry Food & Beverage
Service CRO & Page Redesign
Market Global

The Results

1
Clearer User Journey Structured navigation guiding users from discovery to intent
2
Improved Mobile Engagement Full mobile redesign delivering a seamless on-device experience
3
Stronger Cross-Sell Performance Related product CTAs and interlinking driving deeper engagement

Want results like these for your brand?

Schedule Your Free Strategy Call

Scroll to Top