Case Study — Mountain Dew

DO THE DEW —
BRINGING A BRAND TO LIFE

How a full desktop and mobile redesign — with video integration, contest blocks and new creative assets — transformed a flat product page into an immersive brand experience.

Do the Dew — Work Sample

The Challenge

The product page lacked depth, brand personality, and reasons for users to explore or convert. It failed to engage the brand’s core audience or communicate the energy and identity that Mountain Dew is known for — leaving the page flat and unconvincing.

The Solution

A full desktop and mobile redesign that brought the brand to life on the page. Key changes included CTA hierarchy restructuring, new content blocks, related product CTAs, video ad integration, a contest and engagement block, an FAQ section, footer redesign, and new creative asset development, creating an immersive brand experience from top to bottom.

About The Client

Client PepsiCo / Mountain Dew
Industry Food & Beverage
Service CRO & Brand Experience
Market Global

The Results

1
Richer Page Experience Video, contests and new content blocks delivering depth and engagement
2
Video & Interactive Content Ad integration and contest block bringing the brand’s energy to life
3
Stronger Brand Expression New creative assets and footer redesign communicating Mountain Dew’s identity

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