Case Study — Duke’s Mayonnaise

DUKE’S —
WINNING OVER CHEFS

How transforming a basic contact page into a full B2B sales landing page convinced professional chefs that Duke’s is a ready made product they can truly trust.

Duke's Mayonnaise — Work Sample

The Challenge

A foodservice brand’s contact page was a basic form with minimal supporting content — failing to communicate value to prospective restaurant and operator customers arriving from paid campaigns. Chefs needed convincing that Duke’s was a ready-made product they could actually trust.

The Solution

The solution was to transform the contact page into a full B2B sales landing page. Key changes included a prominent multi-step form, product highlights, secondary CTAs, a second form lower on the page, and strong social proof including restaurant partner logos and chef testimonials to build trust in Duke’s as a professional grade product.

About The Client

Client Duke’s Mayonnaise
Industry Food & Foodservice
Service B2B Landing Page & CRO
Market US Restaurant & Operators

The Results

1
More Form Submissions Multi-step form and secondary CTAs driving higher operator enquiry volume
2
Improved Lead Quality Qualified restaurant and foodservice operators arriving pre-sold on Duke’s value
3
Stronger Sales Narrative Social proof, partner logos and testimonials shifting chef perception from scratch-made to trusted ready-made

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