SUNSETTER
ONE CHANGE
+12% MORE LEADS
How adding a single progress bar to a multi-step configurator flow drove a 12.1% lift in qualified leads, 11.7% more swatch orders and a 5.7% boost in flow completions.
The Challenge
A multi-step product configurator attracted many visitors but few completions. Every drop-off meant a lost qualified lead — directly limiting lead generation and downstream engagement. The complex, lengthy process caused users to abandon before finishing, leaving significant conversion potential untapped.
The Solution
The solution was to add a progress bar to the multi-step flow to make the process feel simpler and more transparent. Showing users where they were and what came next reduced friction, built confidence, and helped more users complete the journey on their first attempt — turning starters into finishers.
About The Client
The Results
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